David Sandoval Ríos
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If Your Trailer Doesn’t Understand the Audience, It Won’t Make Money
Most freelance trailer editors understand films. Almost none understand audiences. This isn’t a skill gap. It’s a blind spot that’s… Read More
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Why the Best Film Editors Use Psychology—Not Art—To Market a Film
How a 23-Second Teaser Drove 307,000 Instagram Views in 4 Days When Somnium launched on Amazon Prime, Apple TV, Google… Read More
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Why Hiring Freelance Editors on Platforms Hurts Your Film Trailer
The Real Risk: Losing Audience Attention and ROI For producers and distributors, the core problem is simple: the trailer must… Read More
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How to Choose a Trailer Editor Who Turns Viewers into Buyers
I’ve watched brilliant films die because their trailers couldn’t convert views into sales. Not because the footage wasn’t there—because the… Read More
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Mastering the Art of Trailer Editing
Why Your Film Deserves a Professional Trailer Your film is a masterpiece, yet without the right marketing, it risks fading… Read More
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Your Film’s ROI Lives or Dies in the First 30 Seconds
Quality films fail financially every day—not because they’re bad, but because their trailers never triggered the neurological response that converts… Read More
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Your Trailer Isn’t About Your Film. It’s About the Viewer’s Survival Instincts
Why Your Trailer Gets Ignored You’ve spent months—maybe years—crafting your film. Every scene polished, every line of dialogue perfected. You… Read More
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Nobody’s Watching Your Film (And It’s Not Your Film’s Fault)
You spent two years making your film. Six months in post. Thousands of dollars you didn’t have. Your trailer drops.… Read More
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Trailer as a Sales Weapon: How to Make Your Film Trailer Irresistible
The film festival season is fast approaching, and for independent filmmakers, this period is often characterized by a mix of… Read More
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Editing a Film Trailer That Psychologically Compels Ticket Sales
As an independent producer, you understand that bringing your cinematic vision to life is only half the battle. The journey… Read More
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