Title:
“Horror Film Trailer Case Study: ‘The Returned’ | Festival & Distribution Ready (Screened in LA)“
BUDGET (USD) 600–800
DURATION: 7–30 days
Summary:
A festival-optimized horror trailer for ‘The Returned’ (acquired by 5X Media) that helped secure post-screening distribution interest. Edited to:
- Meet LA industry screening standards
- Preserve the film’s Argentine horror aesthetic
- Amplify suspense for US festival programmers
The Brief:
Create a trailer that:
- Aligned with 5X Media’s distribution strategy
— all before a make-or-break LA industry screening. - Kept the film’s cult Argentine horror identity
- Repackaged its scares for SXSW/TIFF programmers
Our Approach:
- Festival-First Editing: Built tension slowly with atmospheric shots and minimal dialogue to highlight the film’s visual storytelling.
- Collaboration: Worked closely with 5X Media to align the cut with their distribution strategy.
- Sound Design: Used unsettling ambient noise and sudden silences to mirror the film’s psychological horror.
- Turnaround: Delivered in 3 weeks with 6 revision rounds for fine-tuning.