NFL Star Vernon Davis Basketball Trailer for ‘Senior Year’ | AMC Theaters Social Media Cut

Title:
7 Custom Social Media Trailers for ‘Senior Year’ (AMC Theaters) – Starring NFL’s Vernon Davis

BUDGET (USD) 400–600

DURATION: 7–30 days

Summary:
A high-energy social media trailer campaign for AMC Theaters’ ‘Senior Year’, showcasing NFL legend Vernon Davis’ basketball cameo. Delivered:

  1. Rapid 30-day turnaround (with one cut in 7 days)
  2. 7 region-specific cuts (Texas, California, etc.)
  3. All under 60 seconds (optimized for Instagram/YouTube Shorts)

The Challenge:
“The producers needed to promote Vernon Davis’ cameo to diverse audiences across 7 markets—but with a single raw footage source and strict platform time limits.”

Our Approach:

  1. Regional Hooks: Edited 7 versions emphasizing local rivalries (e.g., Texas fans saw Davis ‘beat’ California teams)
  2. Platform Editing:
  • 0:58 runtime (avoided Instagram’s 1:00 cutoff)
  • Vertical crops for Stories/Shorts

Turnaround: Delivered final versions within 30 days (fastest cut in 7 days).